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Alexia Aubert
“FROM SKETCH” The unique concept

“FROM SKETCH” The unique concept

At Jacques Solovière Paris, we never do anything like the others. After having had a huge success on pre-order sales called Trunk Show, where the brand highlights new products before producing them, the team decided to go even further by innovating. The unique concept is that of selling products at the drawing stage. “We even filed the concept at the INPI in 2016!!” says Alexia, the designer of Jacques Soloviere Paris. “From sketch” (on drawing), it’s a bit like the idea. I’ve always been fascinated by the drawings of haute couture dresses by Yves Saint Laurent, for example, explains Alexia....

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