Set against the industrial backdrop of a mechanic’s garage, the House of Mecanicus campaign brings together two worlds that share a deep-rooted commitment to precision, detail, and artistry. Just as each car is meticulously crafted to perfection, so too are the shoes in this new collection. From robust low-boots to sleek derbies and sophisticated loafers, the collection embodies the timeless appeal of Jacques Solovière’s signature minimalism, now with a rugged edge.
The standout pieces of the collection, such as the Tommy Lug and the Edouard Bold Lug Derby, feature new materials and design elements that give a nod to both the urban streets and the open roads. With Blake-stitched soles and high-quality grained calf leather, these shoes are built for both style and durability, much like the luxury cars that inspired the campaign. Available in rich, earthy tones such as deep ebony and versatile taupe, the collection offers a fresh palette for the colder months.
Jacques Solovière’s House of Mecanicus campaign isn’t just about footwear; it’s about the lifestyle that comes with it. The juxtaposition of the gritty, mechanical setting with the elegance of the shoes highlights the versatility of the collection—whether you’re navigating the city or heading out of town, these shoes are built to go the distance with timeless style.
As the campaign rolls out both in stores and online, it’s clear that Jacques Solovière has once again pushed the boundaries of its minimalist ethos, introducing a dynamic and modern collection that still retains the brand’s signature sophistication. The House of Mecanicus is more than just a campaign—it’s an invitation to experience the blend of craftsmanship and luxury that defines Jacques Solovière’s vision for Fall/Winter 2024.
Available now in stores and online.
