At Jacques Solovière Paris, we never do anything like the others. After having had a huge success on pre-order sales called Trunk Show, where the brand highlights new products before producing them, the team decided to go even further by innovating.
The unique concept is that of selling products at the drawing stage. “We even filed the concept at the INPI in 2016!!” says Alexia, the designer of Jacques Soloviere Paris. “From sketch” (on drawing), it’s a bit like the idea. I’ve always been fascinated by the drawings of haute couture dresses by Yves Saint Laurent, for example, explains Alexia. I love this fashion, and I think it’s our real added value at Jacques Soloviere Paris.
I didn’t come out of business school, and in the team before having a sense of business, we all have an artistic background. I also like the idea of challenging the imagination of our customers” For the first pre-order session on design “from sketch”, the brand is offering a reissue of an iconic model, the EDOUARD derby, in four colors, at a special price.
Discover "From sketch" pre-order section here.