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Press article from The WeekAlexia Aubert welcomes me in her boutique-cum-atelier on Paris’ Left Bank, in the city’s prestigious 6th arrondissement. “It’s a busy residential area just a few steps away from the famous Saint-Germain-des-Prés and close to Montparnasse, where I grew up,” she says of the address. Opened just a few months ago, the first boutique of footwear make Jacques Solovière Paris has quickly become a mecca for those in search of shoes that are as comfortable as they are elegant. For as long as she can remember, Aubert has been fascinated with shoes: As a teenager, she regularly...

- Right from the onset, it's a different type of shoe company.  The visuals are different, please tell us about the aesthetics? The aesthetic is the one we created with my team for Jacques Solovière Paris, a mixture of poetry and detail. It's all about the product.We like to create still lifes where the product is the star and we have fun with the composition in a playful and artistic way.- Part of the brand's Manifesto talks about the masculine shoe.  Can you explain what that is? The shoe that an elegant man can wear, a woman can too. This...

At Jacques Solovière Paris, we never do anything like the others. After having had a huge success on pre-order sales called Trunk Show, where the brand highlights new products before producing them, the team decided to go even further by innovating. The unique concept is that of selling products at the drawing stage. “We even filed the concept at the INPI in 2016!!” says Alexia, the designer of Jacques Soloviere Paris. “From sketch” (on drawing), it’s a bit like the idea. I’ve always been fascinated by the drawings of haute couture dresses by Yves Saint Laurent, for example, explains Alexia....

As founder of Jacques Solovière Paris, Alexia Aubert decided to introduce the new winter collection at the brand’s new Parisian flagship, rue du Cherche-Midi. Mostly designed for men, Jacques Solovière Paris nonetheless inaugurated an incursion into feminine territory with a crepe heel boot that did not fail to arouse interest. With short vamp loafers, a laced derby and signature stitching, Jacques Solovière Paris continues to make its way among the sophisticated. We met Louis Pisano, Jaydena, Yiqing Yin and other friends of the brand. Discover all the gallery on Saywho.fr   Photos: Ayka Lux.